Exhibition report CMS in Berlin
CMS in Berlin is Germany's largest trade show for cleaning products and is conducted every second year. This year's edition took place 22-25 September and HTC exhibited for the second time.
Along with the Stonetec trade show CMS is HTC’s most important trade show of the year and of course it was with great expectations that the exhibition was planned and prepared. It seems, therefore, extra nice to establish that the impression of the show was very good and the interest for HTC products and solutions were great.
The parallels with Stonetec are several - 2007 HTC was more or less unknown in the cleaning market, whereas this year we had a good mix of existing and new clients interested in visiting the booth. In addition to our own booth HTC’s products were shown in several booths of our partners, including at Columbus, Hako and Kenter.
The partners mentioned above also experienced the exhibition as a whole as very successful and also stated that the interest in HTC products was great.
New this year compared with two years ago, was that we also presented EZwood™ for the first time for the cleaning industry.
During all four days both Twister™ (on natural stone) and EZwood™ (with HTC’s multi functional machine HTC 420 on a wooden floor) were demonstrated.
The curiosity among the cleaning companies for this new innovative concept was clear and we are now convinced that the product in question is great for the industry.
A tired but happy HTC-gang could on Friday evening look back on four well filled days with high pressure in the booth.
We now look forward to the 2011 edition!